La’Carter Hair
Empowering natural beauty—La’Carter Hair provides the tools and knowledge for women to achieve healthy, beautiful hair.
About La’Carter Hair
La’Carter Hair is a natural hair care brand and Black-owned beauty supplier dedicated to helping women embrace the beauty of their natural hair. With a carefully formulated and curated range of products, La’Carter Hair supports women on their journey to healthy hair. Beyond providing high-quality products, the brand is passionate about teaching women how to care for their hair, offering expert guidance and styling tips to help them feel confident and beautiful.
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For this CosmoKonnect project, the client faced challenges in deciding the direction of their packaging design. They were torn between creating a professional and modern aesthetic that would resonate with their target audience of hairstylists and barbers.
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Our approach focused on understanding their brand's vision and needs, ultimately guiding them to a packaging solution that balanced sleek professionalism with a contemporary, innovative look. The final design successfully captured the essence of CosmoKonnect’s mission to empower salon professionals with high-quality, personalized products and services.
