Want More Sales? Here’s a Simple Strategy Product-Based Brands Should Try

If you're a small business owner with a product-based business and you're struggling to increase sales or get traction with your new collection, you're not alone. One powerful (and often overlooked) strategy is including product samples with orders.

Why Samples Work

Including samples in your customer orders can be a game-changer, especially for online-only brands. When your audience can't touch, smell, or try your products in person, giving them a small taste (or whiff!) of what's new can help bridge that gap.

For example, if you run a candle business and just launched a new scent, consider adding a complimentary wax melt to existing orders. Not only does this introduce your customer to a new product, but it also adds a surprise-and-delight factor that builds customer loyalty and excitement.

This approach works particularly well when your goal is to boost interest in a new collection or encourage repeat purchases.

If you’re operating solely online, consider participating in pop-up shops, markets, or vendor events. These in-person moments let potential customers experience your products up close and build a stronger connection with your brand. It’s also a great way to get real-time feedback and meet new customers who may not have found you online.

Keep It Budget-Friendly

Now, let’s be real—not every small business can afford to give away free product, and that’s okay. This strategy should only be used if your budget allows for it. Consider starting with small, low-cost samples or limiting them to high-value orders. The goal is to grow strategically, not stretch yourself too thin.

Remember the Classic Fragrance Sample?

Think back to flipping through a magazine and finding a little fragrance sample tucked inside. You’d rip it out, rub it on your wrist, and instantly decide if it was a hit or miss. That tactile experience? That’s exactly what you’re recreating with samples in your own brand—it’s personal, memorable, and effective.

If you’re an e-commerce brand looking to expand sales and create meaningful customer moments, start small—but start somewhere.